Voltage Entertainment USA

Voltage Entertainment USAKisses & Curses

Associate Producer/Designer

Platform: iPhone, iPad, Android
Games: Kisses & Curses, White Lies & Sweet Nothings, My Lover’s a Thief
Total Team Size: 4

Voltage creates mobile games for women and is the largest producer of romance sims for women in the Japanese market. The San Francisco branch creates both localized and original titles for the American market.


Voltage games are visual novel games, requiring the player to make choices that change the story arc.

I developed creative aspects for overall plot, game art, game mechanics, and social aspects, ensuring creative visions were successfully implemented and sustained throughout all stages of the development cycle.

  • Kept game schedules on track, working around issues that arose with contractors, sometimes making necessary changes in-house to achieve key milestones.
  • Tracked KPIs, facilitated work with external contractors and managed other aspects critical to the project lifecycle
  • Shipped 3 visual novel gamesWhite Lies & Sweet Nothings, My Lover’s a Thief, and Kisses & Curses.

white lies

I worked on 1 original IP (developing the concept from the very beginning), as well as 2 pre-existing IPs, creating new storylines for a pre-existing world, whose characters were already well loved by players.

  • Communicated plotlines and player choices (plus impact of player choices) to remote writers.
  • Oversaw remote writer teams and edited game scripts.
  • Created design documents for character clothing and art backgrounds, showing my artistic vision to both in-house and freelance artists.
  • Developed Voltage’s first game with game mechanics (including reasons for players to play mini-games).
  • Alongside creative and design tasks, I took on scheduling and project management responsibilities, staying aware of budget constraints.
  • Narrative Design Work:

    • Narrative Designer/Editor on 3 visual novel mobile games at Voltage Entertainment USA (one of the top visual novel game companies in Japan).
      • Created an entire worldgame bible, 20+ character sheets, 3 playthroughs outlines (branching paths for 6 major characters). (Rated 4 of 5 stars from 2,400 reviews.)
      • Found new writers and managed remote writer teams, providing detailed narrative outlines with player choices – plus, how choices impacted relationships/branching stories. Edited scripts.
      • Created storylines for 2 games with pre-existing worlds & characters. (White Lies 3 of 5 stars of 4,350 reviews. My Lover’s a Thief 4.5 of 5 stars of 270 reviews.)

      Design Work:
      I took on additional design work for Voltage USA’s first F2P title, Kisses & Curses, developing a monetization system from scratch.

      • Determined UI flow and constructed the user experience, identifying and implementing ways to engage the player more in the story.
      • Developed a new game framework. Since this game was entirely different than Voltage’s pre-existing games, I collaborated with artists and engineers to explain our needs and to determine what was possible in developing this new title.
      • Created the entire game world, multiple branching storylines, characters, art and the game’s store.
      • A particular design challenge was determining how to give players more choices (leading to secret scenes and branching paths) while minimizing extra costs specific to those scenes.

        (The below image features the closet system we developed specifically for this new title.)
      • Kisses Store

        Cultural Differences:
        An interesting cultural difference between American and Japanese games is the belief that the player sees themself in the role of the main character more when the character’s eyes aren’t shown. In the 3 images below, you can see I constructed scenes where the main character in White Lies & Sweet Nothings was in creative situations with Ethan, but her eyes are always hidden:

        White Lies is a game based upon the Japanese title My Forged Wedding. An ad in Japan for the game can be viewed below:

        forged wedding itunes

        forged wedding ad


        Producer at Voltage Entertainment USA:
        Laurence Recommendation

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